Lumen Is ‘Tinder For Seniors’ Also It Simply Launched

Lumen Is ‘Tinder For Seniors’ Also It Simply Launched

Lumen on an iPhone X

Making Badoo, Bumble and Chappy, Andrey Andreev, knows a plain thing or two about internet dating. Lumen may be the latest endeavor in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end associated with the age range – over-50’s are Lumenis the desired clientele.

Despite a website that is busy, Argouges views a huge mobile marketplace for Lumen; “When you have a look at relationship products specific to over 50s, they all are dating sites. 80 million singles over 50 in the united states and Europe that is western the demographic is underrepresented by dating sphere.” Argouges must be bullish; he has got spent +$4.5 million into the software.

The scene is familiar. Swipeable pages, big images, bios however with one huge difference.

All people have to upload a selfie included in the verification procedure, and an algorithm authenticates this contrary to the other profile images offered. a good touch and a tragic sign of the occasions and difficulties with internet dating.

Dating apps are wide ranging. Any brand brand new software this is certainly wanting to scale requirements an alternate variety of strategy and Argouges is wanting new stuff ; “we have been testing plenty of various marketing techniques, utilizing a mixture of online and offline, with a give attention to offline because you want to satisfy our individual base and build a dialogue up together with them. For instance, this thirty days I will be going to a variety of sporting, musical and social activities that are matching with this brand name vision and demographics.” Time will tell if this bears better fresh fresh fruit than the typical spam your buddies and paid-ads strategy that most dating apps prefer to make use of.

The biggest question, exactly what makes Lumen a lot better than competitors? So what does Lumen have that Tinder will not? In accordance with Andreev, it is about verification and much more pictures. Lumen makes use of AI and will need to have no less than three pictures on a profile. Hardly a groundbreaking new twist or unique UI but a progression that is interesting. The +50 market is not likely to require as much great features to put on their attention. When around 40% of all of the marriages result in divorce proceedings into the UK and United States, Lumen may well not should do certainly not occur and stay for the market that is underserved. Apps have inked a complete great deal less and seen success.

Argouges plus the united group do not have everything prepared and so are willing to ask lots of questions whilst the application rolls away.

Andreev desires to learn; “Do individuals over 50 want up to now over 50 just? Would be the over-50s prepared for an application just solution? Are over-50s as simple to get as millennials online? Will we manage to have an age good impact on culture? They are the concerns I will be asking within the coming days.”

Lumen is targeted on a rich demographic plus one that will require a unique group of solutions therefore it is supposed to be interesting to see who fundamentally advertises or lovers utilizing the application. Besides marketing, the information that the application will create is going to be interesting to many organizations on a spectrum that is wide. Lumen defintely won’t be in short supply of individuals planning to partner with it in the event that application scales once the group plan.

Lumen can be obtained now on iOS and Android os in the united kingdom only but should be available internationally quickly.

UPDATED: Argouges quotes happen clarified.

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